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How to make grocery shopping simple

One day we decided, “that’s it - we’re done with complicated food shopping.”

We were sick of spending our precious weekends trailing through crowded supermarkets, staring at hundreds of different food labels with endless queuing at checkouts.

Even when we tried online shopping there were countless pages to scroll through, only to end up clicking on exactly the same items every. single. week.

It was time to put an end to the madness, which is why we made shopping with HeroGo so much simpler.

All you have to do is order once - in just a few clicks - then we’ll automatically deliver groceries right to your door every week.

It really is that easy.

No more clicking around, no more queueing, no more wasted weekends! Hooray!

But, how does it work?

Just sign up to HeroGo and order with us once - it only takes a few clicks and a couple of minutes of your time. The best bit? You can do it all from your sofa!

Simply choose a veg box, fruit box, or fruit & veg box, in large, medium or small, then decide your delivery day and frequency - every one or two weeks.

Once you’ve placed your order, we’ll confirm your delivery, and that’s all there is to it.

We’ll source all your fresh, healthy groceries and bring them right to your door on your delivery day, so you can sit back, relax and enjoy having your weekends back! .

What fruit and veg will I get?

There’s a different selection every week, so it’s always a fun, surprise moment when you unbox your fruit and veg.

If you’d prefer to have a sneak peek, there’s a grocery list in our weekly newsletter. You’ll get this in your email inbox before your box is shipped, so you can exclude any items you don’t like.

No matter what’s inside, all our groceries are fresh, healthy and rescued.

This just means we partner with producers, farmers and wholesalers, and when they have food that will be wasted because there’s too much of it, or it’s a funny shape or size, we put them in our boxes instead.

This is our way of helping you fight food waste in the UAE, so we can all do our bit to protect the planet.

Hmm, I’m tempted… Tell me more.

Aside from quick and easy shopping, there are plenty of other reasons to shop with HeroGo.

  • Save up to 30% on your weekly shop. Because our groceries are rescued, we’re able to make them more accessible and affordable.

  • Get FREE delivery right to your door. That’s right - there are no extra delivery charges, and you won’t even have to step out the door to get your shopping!

  • Great variety of fresh fruit & veg. Unbox a different selection of groceries each week - it’s a great way to try new foods and enjoy a varied, healthy diet.

  • Help to save food & the planet. Our grocery boxes make use of fruit and veg that was destined to be wasted, helping to tackle the huge issue of food waste in the UAE.

  • Recipe inspiration every week. In every box we include a leaflet containing a new recipe that’ll help you get the most from your fruit and veg. There’s lots of inspiration over on our blog as well.

  • No strings attached. It’s quick and easy to pause or cancel your subscription at any time.

  • For every box delivered, we provide meals for 2 people facing hunger in the UAE. Food waste is far more than an environmental issue, it’s a social one too - while so much gets wasted, others struggle to get a decent meal. That’s why we want to help fight inequality too.

Are you ready to make the move to simple shopping?


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